Beanitos’ “good for your gut” beans are a superfood that has more fiber than oatmeal and more antioxidants than wild berries.

So when the time came to update their packaging to reflect their big-hearted brand, the team and I at Fact & Fiction focused on where it all began: the beans.

From the classic chip recipe, to the dippers and crunch variations, I helped to create eleven unique designs that support the Beanitos values and to also make them stand out on the chip-aisle shelf.