Ranch Rider Spirits
design • illustration
Ranch Rider Spirits is a ready-to-drink cocktail that uses premium spirits based out of Austin, Texas. Shortly after launching their line of premium seltzers with the name Ranch Hand—they ran into naming issues and were in need of refreshed packaging that incorporated the new name, Ranch Rider.
Tasked with evolving the current hard seltzer design, I helped breathe new life into the old packaging by illustrating the cowgirl riding her horse on the front of the packaging. With help from my team, we extrapolated the refreshed badge into the 4-pack, variety pack, and case tray designs.
The new can was received with pure excitement from the client and even got into Costco because of its refreshed look.
Fact & Fiction Team: Kyle Taylor, Founder/Partner | Rob Lewis, ECD | Ricky Lambert, ACD | Brendan Wray, Designer
Photography by Brayden Heath, Images from Ranch Rider Instagram