Cheetos Crunchy Buffalo
ART DIRECTION • DESIGN
Cheetos is PROUD TO BE THE 2nd BEST BUFFALO THING
We're making it clear that we’re never gonna be spicy, sauce-coated chicken wings. But we sure are proud to be the second best Buffalo thing—and we proved it with CJ Stroud—launching our product with a campaign aimed at bringing wings fans the buffalo they needed just in time for the Super Bowl.
I helped to create and launch a 360 campaign that included scripts, OOH, and social content.
Motive Team: Matt Statman, Founder/CEO | Chris Reinhard, SVP Creative | Greg Hadden, SVP Content & Production | Meredith Rowe, ACD | Ryan Fitzsimons, Senior Producer | Josh Wright, Editor | Michael Farina, Animator | Nolan Addison, Production Designer